Build a "20 ways to list".
These get searched for all the time, and often become "authority documents".
Create 5 easy tips to help you [insert topic here] articles.
These are easy to link to.
For a specific topic create extensive resource lists 4.
For a specific category create a list of the top 10 myths 5.
Develop a list of gurus/experts.
The gurus may end up linking to your site or saying thanks.
Enable many people to understand and spread your message by making your content easy tounderstand.
Ensure no grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.
Include a picture of yourself which will help build your authority.
With a pay per click campaign build relevant traffic.
Relevant traffic will get your site more visitors and brand exposure.
Syndicate an article at EzineArticles, GoArticles, iSnare, etc.
Their article pages actually rank highly and send highly qualified traffic.
Write an article and submit to WebProNews.
Have a site about BLANK? Submit to BLANKinformationalsite.
Syndicate a press release.
Email it to some handpicked journalists and bloggers.
Personalize the email message.
For good measure, submit it to PRWeb, PRLeap, etc.
Offer exclusive news or content to people who view your news and keep track of them 14.
Trade articles with other webmasters.
Ask a few friendsfor their feedback and/or if they would mind referencing it if they find your information useful (after you send newsworthy items).
"in the news" pages, find companies and link to them.
Create a news section or blog.
Do a Google search for (your industry + "in the news").
Perform surveys and studies that make people feel important.
If you can make other people feel important they will help do your marketing for you for free.
Always submit your site to DMOZ and other directories that allow free submissions.
Use paid directories.
Just remember that quality directories matter.
Have your own topical directory about your field of interest.
Obviously link to your own site.
Of course, if you make it into a truly useful resource, it will attract links on its own.
Professional Search Engine Optimization [http://www.