Some of the simplest ways to advertise your business are not that secret or complicated. Here are a couple that have helped small businesses in this economic climate to pull in their belts and trim the fat from their advertising budgets.
The local classifieds section usually has a section for free ads.
This is a bonus to the small business, as hundreds of potential buyers see your ad. Use as many free classified ads as you can but keep a record of sales from them.
Once you find which one works best you can gradually cut down on the others and only use the sales generating ones.
This tracking of ads takes some time at first but it will be well worth it at the end.
Message boards and local shops.
Most malls and larger shops, even some small ones or coffee shops have a message board for customers to post messages.
If you regularly use certain shops, ask the owner or sales person if you could display some flyers or business cards and you could advertise his business in the same way if he is not a competitor.
Also be sure to leave your business cards at any public and social venue you attend, especially if the social gathering is related to your line of business, is an industry event, or is in a public building.
This one is not entirely free but it is a small price to pay for the exposure it gets your business.
Offer a local charity, fire department, police station or any public service a new product or related service of yours.
Then let your local paper know about it as an event and item of interest for their readers. You might be pleasantly surprised by the response and interest of the public. This is a good way to advertise and it's free.
Word of mouth.
This is by far the very best and most effective free advertising any business can have.
If your service or product is great, people will talk about it. Networking at social events can work wonders.
If you are an online person, Twitter can create buzz for your business.
Make lots of friends on Facebook and tell them about your business, but don not spam or give them a sales pitch.
Join in discussions on forums and give other members value first before discussing your business.
Blogs are great for giving and getting feedback.
Also, writing or paying someone for an ezine article about your product or service (discussing or reviewing your product) can lead to
sales as long as you do not hard-sell.
There you have it. These small business advertising ideas can save you some hard earned money and boost your business at the same
If you ponder using an Atlanta advertising agency, you could easily look into one of the above techniques to further advertise your business.