- The heart of both old and new media is the writer, who supplies the text that draws the reader to the page.
- The editor ensures that the writing is crisp, is factually correct, and uses the right grammar and style. Head editors assist in selecting content for publication.
- Books and newspapers were the heart of publishing, but many careers in new media involve the same basic duties. Many traditional media outlets offer web-based and hands-on products.
Webmaster and Programmer
- The Internet opened career fields. Webpages are laid out, then programmed using software. Programmers master a number of software packages to create a web product. In small companies, these jobs are handled by one person.
Graphic Artist and Studio Manager
- The workers holding these jobs create and manipulate the page content. The manager supervises the artists and photographers to ensure a quality product.
Promotion, Publicity and Advertising
- While most publishing firms and Internet companies do not have their own in-house advertising department, most have publicity agents and a staff member assigned to promoting products created by the company.
- This department is responsible for creation of all contracts, use of copyrighted media and royalty agreements.