You want your business logo to be well crafted, memorable, and powerful for one of the many important reasons being that it will be the symbol that represents your brand.
Before settling on a finished logo created by your chosen Florida web design company take your time to consider a few of these important factors:
Be aware of trends within your field.
Logos in various fields may incorporate the use of bright colors or oversized typography, while others may take more of a conservative approach. If you have the option of browsing through a variety of colors, be sure to choose wisely the ones that will best represent your brand. Choosing a reputable Florida web design company to help with your logo design will help to guid your decisions in the right direction. A good way to help you narrow out color choices is by deciding if you want your logo to blend in with your geographical location. For example, if your business is located in an urban area, earth tones such as brown or charcoal may complement the logos surroundings of sidewalks and skyscrapers when placed on a billboard or window sign. Be sure to use at least one bright color for a little bit of contrast.
By no means are you obligated to follow trends within your field, but it is in your best interest to at least be aware of them. If you feel that a more classic approach would better distinguish your business logo, its probably best to go with that gut feeling.
Its also a good idea to take into consideration the demographic you plan to target. Ask your designer questions about what appeals to younger people? Men? Women? Athletes? Determine who your business will be selling to the most and let the design team know so they can plan accordingly.
Make sure you LOVE your new logo.
After your logo design is complete and youve seen it printed both big and small, be sure that you absolutely love it and will want to look at it printed on everything business related for an extended amount of time. Your logo will be printed on business cards, postcards, brochures, envelopes, as well as embedded to your website. The finished logo must meet your standards, as it will be reproduced over and over throughout the spectrum of your online and offline marketing collateral. Before you say your final yes it is wise to print out a few copies of the logo and leave it in view for at least a week while you study it and make sure its the perfect logo to symbolize your business.
If you do decide you hate it...try to figure out what it is thats turning you off. Dont be afraid to meet with your Florida web design company to discuss what you think and feel when you look at the logo. Be specific about what you do and do not like. Also, before signing a contract with a designer, make sure it includes at least one change thats determined by you at no additional charge.