Whether your "value" lies in the price attached to the service, or how effective and reliable this service is! As a business owner and online marketer, keeping my customers up on the newest information or offers is of the utmost importance to me! If I can't keep them informed on what is going on, I might just as well pack up my tent and move on! A reliable autoresponder is the key to being a successful business owner or not! You have your daily business to tend to in the course of the day.
Do you really want to spend your time checking to see if your emails are going out in a timely manner? Are they going out at all? Once you join the services of an autoresponder and have set up your emails: 1) your welcome letter, 2) offers that will be available for your customers and 3) news about your expanding business.
You should expect your autoresponder to back you every step of the way! A valuable autoresponder will! A good autoresponder will offer programs and affiliate opportunities for their members.
Their services range from a small percentage to as much as 100%! Another question you need to ask is the price for this service.
As your downline builds, do your payments increase? Is it the same amount every month? Is it free? Let's look at some of these options that make or break how valuable they are: As I'm working to build my downline, the last thing I need is to find my monthly charges have just gone up! I might be building a nice downline, but that doesn't mean I'm ready to start pouring out more money than I'm taking in.
That is not to say they aren't good! They are! They back their payments with a sound, solid service and this is valuable to your business.
If this works for you, then all the more power to you.
I am just not ready to do that.
I do not have a great deal of information on services that are free.
I have heard the good and bad regarding free services.
Most of them are probably good for your needs.
What if they start charging for their services, at some point? How much? Will their service quality increase or decrease? How well are they operating as a free service? Do your homework! What do you expect and want from an autoresponder? Are you sending out emails only once every couple of months with new offers, holiday offers? Or, are you mailing volumes of information that your clientele expect on a regular basis? This is important when considering a valuable autoresponder.
I use an autoresponder that never changes their monthly charges, has a magnificent affiliate program and delivers time and time again! So, I am very happy where I am! Before you jump into signing with an autoresponder, you need to sit down and decide what you want and expect from such a service.
As a business owner - online as well as offline - you need an autoresponder! Your business is valuable - so weigh everything - know what you need from these services and choose wisely! Do you know autoresponders are no longer just for online marketers? Do you know every brick and mortar store, restaurant and business will benefit from an autoresponder? If you would like to read more on this topic, please stop by my blog