If you are concerned your cash flow won't flow and you won't have enough income for the next year, check out these ten tips.
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, become the savvy expert and household name, and build business profits consistently." Follow with a special offer like a half hour phone session, or your free ezine or articles.
3. Organize your computer files to locate the gold.
Perhaps you'll find an unfinished article that you can edit and send to article directories. These hand-submitted articles placed your coach #1 in Google and other search engines as well as listing her web site URL on 120,000 over five years . This is a good time to delete files that no longer serve you. Reduced files speed up your daily time to market.
4. Offer a strategic alliance with top people in your field.
This can take the form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.
Your alliance can come in the form of a teleseminar to expose yourself to new audiences for new business. Over the years, it keeps building your data base.
5. Hire a part-time organizer-computer assistant.
Just starting? Call your local high school and place an ad for their career center. It's minimum wage usually, and you can double, even triple your business results with just a little help.When you grow more, place an ad in Craig's list or facsimile. At $15 an hour you can get great reliable service.
If you don't promote every few days, you lose your momentum and potential buyer's responses. You can do the creating, your assistant can send the emails out, clean up your files, and do web marketing such as hand submitting articles to directories.
6. Send out an email survey to discover what's on your potential customer's or client's minds.
Ask them what is the number one question they would like to have you answer for them. Then compile the questions and answers. Leverage them to place on your web site, place a few in several ezines to add new content, send out as an article for the opt-in ezines or article directories, or exchange with strategic partners.
7. Take some time off.
Renew yourself with a walk to hear the birds, see the green and enjoy the smells. On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day.
8. Get your expenses tallied before tax season.
When business is slow, take time to keep up with your record keeping. It creates confidence when you meet with your tax person. And be sure to keep your records on your computer too.
9. Stop spending time on things you don't enjoy.
Say, "I let go of all that doesn't serve me." Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. The trick is to finish them before you wander to another lesser priority.
10. Make promotion and marketing part of your daily life.
Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. When I found an old email from a potential client and connected again, he became a full time client immediately. You never know when your clients are ready, so keep staying in touch. .
These tips are just the beginning. Put an easy attitude on as your build your business even during slow times. Then, reward yourself with quality time with friends and family.